1. Honesty in our business transactions, maintaining integrity at all times.
Many see the real estate business as one of unethical means and hidden loopholes. Since our inception, our endeavor has been to stay away from any such perceptions by delivering exactly what we have committed, at the time and price that was committed. And that is what we are known for today. We will always continue to be completely transparent and upfront in all our dealings.
2. Commitment towards delivering superior quality.
In this business, the temptation is high to scrimp on quality materials, cut corners and pocket a heftier margin. But that game has never interested us. Because we know that our customers put their life’s earnings into a dream home. And we see an unwarranted crack or a broken pipe as a bigger dent to our trust. That’s why we use only the best quality suppliers and materials for every construction, irrespective of the business vertical.
3. Following the mantra, ‘customer is king,’ ensuring our valued customers are satisfied.
Like old school businesses, our biggest life earning is trust and respect. For any established legacy brand such as ours, this is paramount, non-negotiable and of utmost importance. That’s probably why our customers have no longstanding complaints with our offerings and dealings. They are the reason for our existence, and serving them satisfactorily is our primary responsibility and foremost objective.
4. Conscientious towards the environment and society, striving to be a responsible corporation.
With the Dua Foundation, we strive to empower the physically challenged and financially dependent. By building an eco-system of skill building and creating entrepreneurial opportunities, we ensure that they learn to become self-sufficient and contribute positively to society. We hone their talents and motivate them to move beyond relying on donations. With this foundation, in whatever way we could, we have taken a small step towards making a big difference.
5. Flexibility and adaptability towards change, innovation and technology to compete with the ever-changing, fast paced and competitive business environment today.
While being traditionally prudent in our business endeavours, we have also embraced the changing environment by constantly evolving to meet our customers’ ever-changing needs. This nimble footedness and proactiveness has won us many hearts and accolades from industry stalwarts, authorities and statutory bodies. With our eyes firmly set on the future, we stride with our heads held high, towards making this country a better place to live in, in the 21st Century.